Franchise PBL

Franchise Research 21st Century PBL


  1. Prompt: You and your Team are going to research a franchise that you could open in Central Kentucky.  This is a real world business project.  For instance, you might want to open a McDonald’s in Perryville and will research the components and regulations from the franchise. 21st century skills include communication, productivity, critical thinking, collaboration, entrepreneurship, and time management. 
  2. Project Outline: You will analyze geographic, demographic, and economic areas and then conclude a location to place your franchise in Central Kentucky.
    1. Day 1    Choose a Franchise
    2. Day 2-3  Research and Analyze potential location sites
    3. Day 4    Choose a Location, need dimensions of site, any restrictions, etc.
    4. Day 5-8  Collect Research about the franchise.  Cost, Rules, Regulations, etc.
    5. Day 9-12 Prepare a business presentation (PPT, Prezi, Google) of the items on you rubric.
    6. Day 13    POL


  1. Rubric: See attachment
  2. Learning Targets:
    1. I can research and collect information on a site location for a business franchise.
    2. I can explain what demographics are.
    3. I can explain what geographic are.
    4. I can describe a mission statement and what is should consist of.
    5. I can analyze the demographics and Geographic’s of a site location
    6. I can estimate the costs of opening up a franchise in Central Kentucky
    7. I can evaluate the overall market for my franchise
    8. I can evaluate and compare the cost of similar franchises in my franchise industry.
    9. I can explain a royalty fee.
    10. I can list rules and regulations of my franchise
    11. I can create a business presentation to be shared to a relevant audience.
  3. Group Selection: Students will create their own groups of 3-5.
  4. Accountability: Students will be assigned different areas and assigned tasks.  Each group will have a team leader.  The team leaders and facilitator will meet 3-4 times over the course of 13 class days to make sure the group is on schedule.
  5. Deliverables:                                                              Due
    1. Choose Franchise                                           Day 1
    2. Turn in Location                                             Day 3
    3. Collect Data                                                    Day 8
    4. Create Business Presentation                         Day 12
    5. POL                                                                 Day 13
  6. Project Grading Structure:
    1. Grades will be given for each due date assignments. 

i.Franchise (20 points)

ii.Location (20 points)

iii.Collect Data (50 points)

iv.Create Presentation (50 points)

v.POL  (60 points)

  1. POL
    1. Students will present their Franchise to a relevant audience (business leaders in area).
    2. We will use Science Fair Model on or about Day 13 to complete POL
    3. Dress for the POL should be business casual. Examples: Boys slacks and golf.  Girls could be slacks with golf shirt, OR business outfit.  Conservative is always better when it comes to dressing for a business presentation.


  1. Review and Extension Model



Added Notes:

  • At least 12 to 15 Slides
  • Make sure to have plenty of Pictures with words and descriptions
  • Links to other sites (Example: hyperlink to main franchise site, Franchise Ratings, etc.)
  • Make it fun but Professional!!
  • 6 x 6 Rule (No more than 6 bullets per page, and NO more than 6 words per bullet)


Data Collection:


Please look up the following:


  • Find and Research a Franchise
  • Overview- one slide about what you’re going to tell in the whole slide like an executive summary cover today! Bullets below
  • History/Founders- stand for what mission statement 
  • Headquarters- map
  • Facts (rankings in industry- number ? franchise industry, annual profits- how much money are they making a year??? left in bank account- net income statement revenue minus expenses rent electricity water etc., = net income profits income statement or net income statement, growth potential,-growing or shrinking percentage of growth, etc.)
  • CEO, CFO, etc. same as before salary
  • Cost every franchise has a fee, just to open a building and you had to pay them royalty fees? Cost to open
  • Rules/Regulations to follow  (building sizes, years as employee, etc.) every business has rules and regulations (you have to be stand alone is an example)
  • Requirements (assets, what you own, cash liquidity money you can turn In to money right now money you have on you, etc.) – dollar figure
  • Year’s experience years of an employee
  • Stock Price as of 9/13 last five years graph with numbers ( if not a stock write not publically traded on slide)
  • Any other info deemed important cool stuff
  • Conclusion